SMB Owner’s: Your Website Speed Matters!

mompreneur

As a small business owner, I am always looking for the edge in my market. One of those being Internet visibility.

I consistently search for a new visual way to present my brand online through social media profiles and official websites. Revamping them by using new interactive plug in’s and applications keeps our sites fresh and enjoyable to visit. Next I’m working with a Graphic Designer to create a new logo suite and website look. It’s important to keep visual elements current!

Flash is increasingly becoming a thing of the past. Forget the fact that our iPhones and iPads refuse to open fully flash-enabled websites. Instead, consider how slow these sites are and the inconvenience of not being able to visit them while your on the go.

I came across this article (link below), apparently Flash is not only a bit dated but it slows down the loading speed of your websites, which according to this article visitors don’t wait for your page to load and leave. This means your losing potential clients!

I think this is a great read and find the tips to be right on, check out the article and share with me any good tips you may have for keeping websites and social media profiles updated. I would like to hear your productive feedback.

entrepreneur.com
Five Easy Ways to Speed Up Your Website
by Stewart Wolpin | April 10, 2012|

http://rdd.me/tbwwsppb

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Iliana Taleno Swain is Miami’s up and coming Social Events Planner. She is an expert in designing events that create everlasting impressions. Former Visual Brand Marketing Manager in the Fashion Industry she specialized in VIP Client social events. As a mom-preneur herself, Iliana is now helping busy housewives, moms and professionals create impressive events. Trust her training and expertise to design an incredible event that will impress you, your guests and on occasion, your clients, too! Contact her today for a complimentary Event Consultation: events@ilianatalenoandassoc.com | 305.482.1211

12 Hour Work Days?!

mompreneur

As a successful mom entrepreneur, I know first hand how difficult it can be to make the commitment to be available AND present for your children and husband.

When you work from home it doesn’t get any less difficult. My work day starts as soon as my eyes open and ends when they close late at night. Mommy duty is intertwined and carefully managed throughout the day. Gabrielle gets as much of my attention as my daily agenda will allow. Some days that constitutes a day of ” shopping and lunching.” Other days it means finding a babysitter or asking my mother to spend the afternoon with her. It all comes down to being as organized as possible and building a support system with your husband. Trust me, managing time effectively has never meant as much as it does now.

Granted, “working for myself,” as they say, gives me the opportunity to “make time” to be with my daughter and husband. However, managing my own business also means that I want to put more into it- time, time and more time.

This week, Sheryl Sandberg, COO of Facebook, openly admitted that she leaves her office every workday at 5:30pm. She bluntly describes her weariness in speaking to others about her commitment to be home for dinner with her family each night. Apparently, she didn’t think it would be understood or accepted for a corporate professional to cut their day short.

I can relate to how she felt. I also believe that other professional mothers don’t feel “warm and fuzzy” to hear that I have a little more control over my schedule and calendar. I too, understand how answering emails early in the morning or late in the evening is a way to make up for a family night out in the middle of the week. Guilt, much? Or pride?

At the end of the day, I stand by my choice to work from home and not rent out an office- as tempting as it is. I admit that it takes a whole lot more patience and organization to be productive with a three year old at home. Yet it is definitely rewarding to reach a certain level in your career or business where you can leave “early” each day and make time for dinner with your family. Between us, I like to enjoy a glass of vino after the little one is in bed. What do you do for “me” time?

Anyway, I applaud Sandberg for opening up about her choices and bringing to light that fellow women entrepreneurs can have as much of their cake and eat it too. While times keep changing, a few things stay the same. Women who choose to enter the corporate world find that they need to either choose between family time and work or hone in their skills on effective time management. Which one are you?

Sheryl, I toast my glass of vino to you and to other successful women entrepreneurs that inspire us to keep making it happen. !Salud y bravo!

Here’s the link to the full article on Inc.Com:

Sheryl Sandberg Leaves Work at 5:30. Why Can’t You? by Jessica Stillman for inc.com

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Iliana Taleno Swain is Miami’s up and coming Social Events Planner. She is an expert in designing events that create everlasting impressions. Former Visual Brand Marketing Manager in the Fashion Industry she specialized in VIP Client social events. As a mom-preneur herself, Iliana is now helping busy housewives, moms and professionals create impressive events. Trust her training and expertise to design an incredible event that will impress you, your guests and on occasion, your clients, too! Contact her today for a complimentary Event Consultation: events@ilianatalenoandassoc.com | 305.482.1211